If AFLAC wants to forecast the demand for supplemental health and life insurance, what type of research
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AFLAC will have to conduct its marketing researches in a phased approach It should conduct exploratory research first followed by descriptive research ...View the full answer
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Muhammad Umair
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Related Book For
Marketing Research An Applied Orientation
ISBN: 978-0136085430
6th edition
Authors: Naresh K Malhotra
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