After failing in Japan two decades earlier, IKEA returned to Japan in 2006. Conduct some research into

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After failing in Japan two decades earlier, IKEA returned to Japan in 2006. Conduct some research into how IKEA fared the second time around in Japan. Was IKEA able to avoid the mistakes it made in its first failed attempt?
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International Business The Challenges of Globalization

ISBN: 978-0132866880

1st Canadian Edition

Authors: John J. Wild, Kenneth L. Wild, Halia M. Valladares Montemayor

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