After Polly Shrum sells a stock, she avoids following it in the media. She is afraid that

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After Polly Shrum sells a stock, she avoids following it in the media. She is afraid that it may subsequently increase in price. What behavioral characteristic does Shrum have as the basis for her decision-making?

a. Fear of regret.

b. Representativeness

c. Mental accounting


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Investments

ISBN: 9780073530703

9th Edition

Authors: Zvi Bodie, Alex Kane, Alan J. Marcus

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