Question: Albert Einstein once commented that sometimes what can be counted doesnt count, and what cant be counted is what really counts. A business executive stated,

Albert Einstein once commented that “sometimes what can be counted doesn’t count, and what can’t be counted is what really counts.” A business executive stated, “The first indication we don’t know what we are doing is a preoccupation with numbers.” How do you think these two statements relate to the Balanced Scorecard approach to performance measurement?

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