Question: All major airlines offer frequent flier programs. Originally seen as a way to differentiate their providers in response to excess capacity in the industry, these

All major airlines offer frequent flier programs. Originally seen as a way to differentiate their providers in response to excess capacity in the industry, these programs have long since become ubiquitous. Many industry analysts believe that these programs have met with only mixed success in accomplishing their goal. Use the competitive advantage concepts to explain why.

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