Question: Although PayPal opted for a centralized approach to keep consistency across Web site appearance and content, other companies let both of these vary for each

Although PayPal opted for a centralized approach to keep consistency across Web site appearance and content, other companies let both of these vary for each of the countries in which they operate. When would you use one or the other approach? Would it depend on the company, products offered, markets, countries, or on another factor? Break into small groups with your classmates to discuss these issues.

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