Amazon's tablet computer Kindle has slim contribution margin s at the $199 retail price. Admittedly, this product
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• Display screen $35
• Touch screen $25
• Assembly labor $11
• Battery $12
• DRAM Processor Chips $22
• Allocated Advertising $ 7
• Allocated overhead $14
• Software License $37
• 8 GB memory module $8
• Allocated R&D $12
• Wireless WiFi / Bluetooth $6
• Hard case $34
a) Categorize the listed costs as variable or fixed costs.
b) Calculate the contribution margin and contribution margin percentage per unit
c) What about Apple iPads - Would their contribution margins be higher? Support your answer (your answer will require some market knowledge and relationship to pricing power).
Contribution Margin
Contribution margin is an important element of cost volume profit analysis that managers carry out to assess the maximum number of units that are required to be at the breakeven point. Contribution margin is the profit before fixed cost and taxes...
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Related Book For
Strategic Management An Integrated Approach
ISBN: 978-1111825843
10th edition
Authors: Charles W. L. Hill, Gareth R. Jones
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