American Girl, another line of popular dolls, also is manufactured and distributed by Mattel. Contrast the American

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American Girl, another line of popular dolls, also is manufactured and distributed by Mattel. Contrast the American Girl marketing strategy with that used by Mattel to market Barbie. Where do the strategies differ and where are they similar?
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Marketing Management

ISBN: 978-0078028861

2nd edition

Authors: Greg Marshall, Mark Johnston

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