# An advertising company evaluated three types of television ads for a new, low-cost, subcompact automobile: visual-appeal ads,

## Question:

a. Form the table of sample means for these data, and comment on observed patterns.

b. The data may be analyzed by using a two-way ANOVA. Determine the ANOVA table for these data.

c. Analyze the accompanying computer output to determine whether significant main effects exist due to ad type and viewer age and whether these factors significantly interact.

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**Related Book For**

## Applied Regression Analysis and Other Multivariable Methods

**ISBN:** 978-1285051086

5th edition

**Authors:** David G. Kleinbaum, Lawrence L. Kupper, Azhar Nizam, Eli S. Rosenberg