An automobile manufacturer is conducting research in an attempt to predict the type of car design consumers

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An automobile manufacturer is conducting research in an attempt to predict the type of car design consumers will desire in the year 2020. Is this basic or applied research? Explain.

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Business research methods

ISBN: 978-1439080672

8th Edition

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

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Question Posted: Oct 02, 2012 07:38 AM

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An automobile manufacturer is conducting research in an attempt to predict the type of car design consumers

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Business research methods

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