An interviewer has a rather long telephone interview. The estimate suggests that fully completing the survey will

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An interviewer has a rather long telephone interview. The estimate suggests that fully completing the survey will take 30 minutes. However, what do you think the response rate will be if people are told ahead of time that it will take 30 minutes to finish participating in the survey? Should the interviewer fudge a little and state that the survey will take only 15 minutes? Explain.

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Business research methods

ISBN: 978-1439080672

8th Edition

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

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