Analyze how to create value and sustained competitive advantage through business strategy. Business strategy Competitive and cooperative

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Analyze how to create value and sustained competitive advantage through business strategy. “Business strategy Competitive and cooperative strategies that emphasize improvement of the competitive position of a corporations products or services in a specific industry or market segment". (Wheelen & Hunger, 2010, p. G1)

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Strategic Management An Integrated Approach

ISBN: 978-1111825843

10th edition

Authors: Charles W. L. Hill, Gareth R. Jones

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