Apple Inc. is a multinational technology company that designs, develops, manufactures, and sells innovative consumer electronics products and services around the globe. Its products include laptop (e.g., MacBook) and desktop (e.g., iMac) computers, mobile phones (e.g., iPhone), MP3 players (e.g., iPod nano), tablets (e.g., iPad), and various other devices (e.g., Apple Watch, Apple TV, etc.). Its services include personalized, onsite (e.g., at Apple Store) group and individual training sessions, fitness notifications (e.g., from Apple Watch), audio and video streaming, and online and phone help services. Founded in Cupertino, California, in 1976, Apple has been a success as measured by almost any standard. As one example, Apple recently reported the largest ever recorded quarterly profit by a single public corporation! While a history of such amazing performance is admirable, publicly traded companies must always focus on the future and convince investors, and various other key stakeholders, that they will maintain-or even improve-performance in the future.

Required:

1. Identify the five most important stakeholders for Apple Inc. Briefly explain how you selected these five stakeholders and why they are important to Apple.

2. Describe the specific approach you believe Apple's management team should employ to engage with each of the five stakeholders you identified in Requirement 1. For each stakeholder engagement approach, briefly explain the type of information or performance measures that Apple's management team should provide to the stakeholder (or receive from the stakeholder) to improve the effectiveness of the engagement.