Apple Inc. is a multinational technology company that designs, develops, manufactures, and sells innovative consumer electronics products and services around the globe. Its products include laptop (e.g., MacBook) and desktop (e.g., iMac) computers, mobile phones (e.g., iPhone), MP3 players (e.g., iPod nano), tablets (e.g., iPad), and various other devices (e.g., Apple Watch, Apple TV, etc.). Its services include personalized, onsite (e.g., at Apple Store) group and individual training sessions, fitness notifications (e.g., from Apple Watch), audio and video streaming, and online and phone help services. Founded in Cupertino, California, in 1976, Apple has been a success as measured by almost any standard. As one example, Apple recently reported the largest ever recorded quarterly profit by a single public corporation! While a history of such amazing performance is admirable, publicly traded companies must always focus on the future and convince investors, and various other key stakeholders, that they will maintainor even improveperformance in the future.

Communication with the relevant stakeholders for any company plays a key role in similar success; these stakeholders can include investors, creditors, customers, employees, regulators, suppliers, competitors, lobbyists, community members, and non-profit organizations. For your initial post, choose two of these stakeholders that you feel are important for sustainability reporting and explain why. Then, discuss how Apples management team should specifically approach engaging in this reporting with each stakeholder, including the relevant data that should be exchanged.