Apply SWOT analysis on a company (CSX) that is facing an activist investor. Question 2 puts you

Question:

Apply SWOT analysis on a company (CSX) that is facing an activist investor. Question 2 puts you in the position of a steel executive for either California Steel or NLMK Group and asks you to develop a plan to address how you would sell "Made in America" for your firm.
Q1. You will become familiar with the activist activity at CSX. CSX is one of the 4 major class I railroads operating in the United States. The company is headquartered in Jacksonville, Florida. Your task is to be a consultant to the current board of directors and write a brief SWOT analysis on CSX, the SWOT should focus on the environment-so focus on the opportunities and threats portion of the SWOT. The Wall Street article highlights the most current action by the board, but it has been written in many news outlets. Make sure you provide citations for all your articles that feed into your SWOT.
Q2. One of Donald Trump's campaign pledges was to bring back jobs to the USA. As you will read in the article, deciding what is "Made in America can be complicated. Your task is to be the CEO at California Steel or NLMK Group and develop a plan to improve your ability to gain "Made in America" status. I would like you to cite at least 3-4 Marketing strategy principles from Chapters 1-5 our text to support your plan. Your cites should list the appropriate page number in the text.
Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question
Question Posted: