Are there any other sampling or promotional programs that XM should pursue to attract new subscribers and

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Are there any other sampling or promotional programs that XM should pursue to attract new subscribers and retain them?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:39 AM

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Are there any other sampling or promotional programs that XM should pursue to attract new subscribers and

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XM is doing a thorough job of sampling the product at retail through instore demos and in automobile...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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