Question: What are XM's options for their advertising creative strategy going forward? Should they focus on their content and programming, digital sound quality, ease of use

What are XM's options for their advertising creative strategy going forward? Should they focus on their content and programming, digital sound quality, ease of use versus the other alternatives, their innovative hardware, a combination of these factors, or some other attributes?

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The key issue for XM is whether to pursue the same advertising creative strategy for every market segment and demographic group or whether to customize the message based on each user groups hot button... View full answer

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