Are there some downsides to franchise channels? What are they from the perspectives of franchisor and franchisee?

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Marketing Channels

ISBN: 978-0324316988

8th edition

Authors: Rosenbloom

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Question Posted: Jul 14, 2015 02:57 AM

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Are there some downsides to franchise channels? What are they from the perspectives of franchisor and franchisee?

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Three downsides of franchise channels for franchisors are limited flexibility overly high franchisee expectations and increased regulatory scrutiny Th...View the full answer

Marketing Channels

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