Question: Are there some product categories that are more amenable to global branding than others are? What are the general characteristics of those that work and

Are there some product categories that are more amenable to global branding than others are? What are the general characteristics of those that work and those that do not?

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Are there some product categories that are more amenable to global branding than others? What are the general characteristics of those that work and those that do not?

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