Have Imagination at Work, Ecomagination, and Healthymagination successfully communicated GEs focus on its newer endeavors? Why or

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Have “Imagination at Work,” “Ecomagination,” and “Healthymagination” successfully communicated GE’s focus on its newer endeavors? Why or why not?

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

Question Posted: Jan 05, 2012 02:35 AM

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Have Imagination at Work, Ecomagination, and Healthymagination successfully communicated GEs focus on its newer endeavors? Why or

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After extensive consumer research the company launched a major new campaign called Imagination at Wo...View the full answer

Marketing management

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