As a company interested in engaging customers online, Sony is active on Twitter. Review the tweets in

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As a company interested in engaging customers online, Sony is active on Twitter. Review the tweets in Figure 22, and in small groups, discuss how effectively Sony is listening and responding to consumers. Do you find the tweets engaging? Why or why not?
In Figure 22
As a company interested in engaging customers online, Sony is

Now imagine that you are responsible for Sony€™s Twitter account. Write two tweets (up to 140 characters) to engage customers: one to promote a new product (your choice) and one to respond to a tweet by Brinda Durii (Figure 23).
In (Figure 23)

As a company interested in engaging customers online, Sony is
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