As a group, discuss the following: The researcher should always use computer-assisted interviewing (CATI or CAPI) to

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As a group, discuss the following: "The researcher should always use computer-assisted interviewing (CATI or CAPI) to collect the data, as these methods greatly facilitate data preparation."

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 02:06 AM

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As a group, discuss the following: The researcher should always use computer-assisted interviewing (CATI or CAPI) to

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There certainly are many advantages to using CATI ...View the full answer

Marketing Research An Applied Orientation

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