As a sales manager for Air-Trak, one of your responsibilities is writing sales proposals for potential buyers of your company's Air-Trak tracking system. The system uses global positioning system (GPS) technology to track the location of vehicles and other assets. For example, the dispatcher for a trucking company can simply click a map display on a computer screen to find out where all the company's trucks are at that instant. Air-Trak lists the following as benefits of the system:
• Making sure vehicles follow prescribed routes with minimal loitering time
• "Geofencing," in which dispatchers are alerted if vehicles leave
• Route optimization, in which fleet managers can analyze routes and destinations to find the most time- and fuel-efficient path for each vehicle
• Comparisons between scheduled and actual travel
• Enhanced security to protect both drivers and cargos
Your task: Write a brief proposal to Doneta Zachs, fleet manager for Midwest Express, 338 S.W 6th, Des Moines, Iowa, 50321. Introduce your company, explain the benefits of the Air-Trak system, and propose a trial deployment in which you would equip five Midwest Express trucks. For the purposes of this assignment, you don't need to worry about the technical details of the system; focus on promoting the benefits and asking for a decision regarding the test project. (You can learn more about Air-Trak at www.air-trak.com.)22