Aspen funeral alternatives a funeral home in Albuquerque New Mexico recognize that families are more cost conscious than ever as the company's website states outlet malls and discount store offer convenience and value Why pay more the strategy of the owners is to offer lower priced funeral products with the same personalized high quality services just fewer options aspen goes to great lengths to control costs and passes the saving along to its clients.
1. What do you think about giving away a product? Does it build sales, or does it suggest desperation?
2. How would you budget for marketing expenses if you had hired sales representatives to give products away?
3. What are some of the ways you might compensate your "brand ambassadors"? Which method do you think would work best and why?