Assume that the TV advertising schedule in Question 4 cost $2 million and generated 240 million gross

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Assume that the TV advertising schedule in Question 4 cost $2 million and generated 240 million gross impressions. What are the CPM and CPP?

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

ISBN: 9781111580216

9th Edition

Authors: Terence Shimp, Craig Andrews

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Question Posted: Aug 08, 2015 06:44 AM

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Assume that the TV advertising schedule in Question 4 cost $2 million and generated 240 million gross

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CPM 2000000240000 ...View the full answer

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

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