Assume that you are the advertising manager for a new hot cereal product. Perform a competitive analysis

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Assume that you are the advertising manager for a new hot cereal product. Perform a competitive analysis for your brand giving attention to the various forms of competition noted in the text

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:29 AM

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Assume that you are the advertising manager for a new hot cereal product. Perform a competitive analysis

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The various forms of competition discussed in the text range from direct brand compet...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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