Discuss the importance of integration of elements of a message with particular reference to creative appeals and
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Message integration as part of marketing communications is made up of many components such as the headline copy layout illustrations or photographs strap linetag line or brandorganisation logo Better these components work together the more likely it is that effective communication ...View the full answer
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Related Book For
Marketing Communications Management Analysis Planning Implementation
ISBN: 978-0857027870
2nd edition
Authors: Paul Copley
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