Question: AT&T said it will eliminate its $30 unlimited data plan as the crush of data use from the iPhone has hurt call quality. AT&T is
AT&T said it will eliminate its $30 unlimited data plan as the crush of data use from the iPhone has hurt call quality. AT&T is introducing new plans costing $15 a month for 200 megabytes of data traffic or $25 a month for 2 gigabytes. AT&T says those who exceed 2 gigabytes of usage will pay $10 a month for each additional gigabyte. AT&T hopes that these plans will attract more customers.
a. Explain why AT&T’s new plans might be price discrimination.
b. Draw a graph to illustrate the original plan and the new plans.
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a ATTs new plans are price discrimination because users pay a different price per gigabyte of data d... View full answer
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