Question: Based on Figure 1-6 in the text, draw a diagram of functional segments for a manufacturer ofdiversified products. The general characteristics of the firm are
a. The organization produces three unrelated products: lawn and garden furniture for sale in home improvement centers and department stores, plastic packaging products for the electronics and medical supply industries, and paper products (for example, plates, cups, and napkins) for the fast food industry.
b. Although the manufacturing facilities are located within a single complex, none of the three products shares the same suppliers, customers, or physical production lines.
c. The organizations functional activities include design, production, distribution, marketing, finance, human resources, and accounting.
FUNCTIONAL AREAS OF AFIRM
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Business Organization Materials Management Information Technology Production Marketing Distribution Personnel Finance Portfolio Management Inventory Control Data Processi Purchasing Manufacturing Promotion Recruiting Cost Accountin Systems Development and Maintenance Receiving Support Advertising Shipping Training Treasury Market Research Stores Benefits Credit Payroll Database Administration Cash Disbursement Accounts Payable Sales Counseling Network Administration Cash Receipts Receivable Billing Fixed Assets General Ledger
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