Based on your understanding of Chapter 1, and specifically using Exhibit 1.1, what type(s) of research program(s) should the owners of the Santa Fe Grill consider?

Marketing Planning Process Marketing Research Task Marketing Situation Analysis Market analysis Market segmentation Situation Research Efforts Benefit and lifestyle studies Descriptive studies Competition analysis Marketing Strategy Design Target marketing Positioning New-product planning Program-Driven Research Efforts Target market analysis Perceptual mapping Concept and product testing Test marketing Program Development Research Customer satisfaction studies Service quality studies Cycle time research Retailing research Logistic assessment Demand analysis Product portfolio decisions Distribution decisions Pricing decisions Integrated marketing Promotional effectiveness studies Attitudinal research Sales tracking