As the Internet continues to grow as a medium for conducting various types of marketing research studies,

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As the Internet continues to grow as a medium for conducting various types of marketing research studies, there is growing concern about ethical issues. Identify and discuss three ethical issues pertinent to research conducted using the Internet. Now go to the Internet and validate your ethical concerns. Using any search engine go to the Internet Fraud home page, at www.fraud.org/ifw.htm. Click on the other links and browse the information. What unethical practices are plaguing the Net?
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Essentials of Marketing Research

ISBN: 978-0073404820

2nd edition

Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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