Besides the illustrations in this chapter, give an example of another industry that has witnessed substantial change

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Besides the illustrations in this chapter, give an example of another industry that has witnessed substantial change in channels of distribution. What are the fundamental reasons (e.g., consumer behavior, competition) for this change?

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Marketing Management

ISBN: 978-0136074892

4th edition

Authors: Russell S. Winer, Ravi Dhar

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Question Posted: Dec 29, 2015 08:22 AM

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Besides the illustrations in this chapter, give an example of another industry that has witnessed substantial change

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The Internet has really changed the channels of distribution for many companies For ...View the full answer

Marketing Management

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