Question: Bounds Inc. determined through regression analysis that its sales (S) are a function of the amount of advertising (measured in units) in two different media.
Bounds Inc. determined through regression analysis that its sales (S) are a function of the amount of advertising (measured in units) in two different media. This relationship is given by the following equation (X = newspapers, Y = magazines):
S(X, Y) = 200X + 100Y − 10X2 − 20Y2 + 20XY
a. Find the level of newspaper and magazine advertising that maximizes the firm’s sales.
b. Calculate the firm’s sales at the optimal values of newspaper and magazine advertising determined in part (a).
Step by Step Solution
3.46 Rating (179 Votes )
There are 3 Steps involved in it
a Sales S 200X 100Y 10X 2 20Y 2 20XY Where X and Y are the amount units spe... View full answer
Get step-by-step solutions from verified subject matter experts
Document Format (1 attachment)
208-B-E-M-E (724).docx
120 KBs Word File
