Brainstorming Tips for Productive Sessions Casandra M., your supervisor at Gap Inc., has been asked to lead a brainstorming group in an effort to generate new ideas for the company’s product line. Although Casandra knows a great deal about the company and its products, she doesn’t know much about brainstorming. She asks you to research the topic quickly and give her a concise guide on how to brainstorm. One other thing—Casandra doesn’t want to read a lot of articles. She wants you to outline tips for productive brainstorming.

Your Task.
Conduct an Internet or database keyword search for brainstorming tips. Locate a number of articles with helpful tips. Prepare an outline that tells how to
(a) Prepare for a brainstorming session,
(b) Conduct the session, and
(c) Follow up after the meeting. Submit your outline in a memo or an e-mail message to your supervisor (your instructor).