Briefly explain the standardisation/adaptation debate as applied to marketing communications. Explain, in broad terms, the strategic options

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Briefly explain the standardisation/adaptation debate as applied to marketing communications. Explain, in broad terms, the strategic options available to marketers.

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Marketing Communications Management Analysis Planning Implementation

ISBN: 978-0857027870

2nd edition

Authors: Paul Copley

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Question Posted: Apr 18, 2017 12:13 PM

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Briefly explain the standardisation/adaptation debate as applied to marketing communications. Explain, in broad terms, the strategic options

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Theme of standardizationadaptation runs across the subject of international business marketing and c...View the full answer

Marketing Communications Management Analysis Planning Implementation

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