Business cases are used by those developing new products, while business plans are used by entrepreneurs. Compare and contrast the purpose, components, and intended audience of business cases and business plans. This is important differences between business cases and business plans. It is important to share with you that a business cases generally answers the question "What happens if we take this course of action?" while a business plan describes how an organization or business unit intends to navigate successfully through its own unique competitive Timely, organized, and detailed responses As always, provide clear, concise, focused and well-documented responses and respond to at least two posts by colleagues. Make sure your comment is a relevant, informative comment.