Global Marketing(9th edition)
Authors:
Warren J. Keegan, Mark C. Green
In Stock: 2 Left
Shipment time
Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$123.75
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 013413818X, 134138183, 9780134138138 , 978-9352865284
Book publisher: Pearson India
Book Price $123.75 : Global Marketing by Warren J. Keegan and Mark C. Green is a comprehensive resource that delves into the complexities of marketing on a worldwide stage. Now in its 9th edition, the book covers essential concepts of international market analysis, strategy development, and entry tactics. It addresses how the global economy, political risks, and technological advancements affect marketing strategies. Key frameworks such as PEST analysis and SWOT analysis are explored in-depth, providing readers with practical solutions to real-world marketing challenges. Concepts such as market segmentation, positioning, and adaptation versus standardization are meticulously examined, making the text a vital tool for understanding the global marketplace. The book includes a detailed table of content that ensures a structured approach to the subject matter. Additionally, a solution manual and answer key, often sought after by students, accompany the text to solidify learning objectives and issues discussed in the book. These tools empower readers to analyze case studies and apply theoretical knowledge in solving complex global marketing problems. Often praised for its practical approach and real-life examples, the book is well-received in academic circles. It offers invaluable insights for both students and practitioners aiming to excel in the dynamic field of international marketing. The emphasis on cheap, practical examples helps readers apply theoretical knowledge correctly.
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