Business Horizons (BH) produces and markets DVDs for sale to the business community. It hires well-known business speakers to present new developments in their area of expertise in DVD format. The compensation paid to each speaker is individually negotiated. It always has a component based on the percentage of revenues from the sale of the DVD, but that percentage is not uniform across speakers.
Moreover, some speakers negotiate separate fixed-dollar payments or multiple-DVD deals.
BH sells most DVDs as separate items. However, there is a growing trend for DVDs also to be sold as part of bundled packages. BH offered bundled packages of its three best- selling DVDs in 2013. Individual and bundled sales of these three DVDs for 2013 are:

REQUIRED
1. Allocate the bundled product revenues to the individual DVDs using the stand-alone revenue-allocation method (using selling prices as the weights).
2. Describe (without computations) an alternative method of allocating the bundled product revenue to that in requirement 1.

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Individual Sales Speaker Title Units Sold Selling Price Speaker Royalty Negotiating eannett Smith for Wn-Wm 25,000 $150 24% Mark Coyne Marking for the Internet 17,000 8,000 $120 $130 16% 19% Laurie Daley Eleonic C Bundled Product Sales Titles in Bundle Units Sold Negotiating for Win-Win + Marketing for the Internet Negotiatingfor Win-Win + Electronic Commerce Marketing for the Internet Electronic Commerce Negotiating Marketing + Electronic Commerce 12,000 5,000 4,000 11,000 Selling Price $210 $220 $190 $280