Canada has an official animal: the beaver. In 2007, the Canadian prime minister suggested replacing it with

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Canada has an official animal: the beaver. In 2007, the Canadian prime minister suggested replacing it with the wolverine, and stirred up a national debate. Does your country have an official animal? If you were hired as a marketing expert by the Government of Canada (or of whatever country), how would you best market the country using an animal?
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Global Business

ISBN: 978-1305500891

4th edition

Authors: Mike W. Peng

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