Global Business(4th edition)
Authors:
Mike W. Peng
In Stock: 1 Left
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Solution Manual Includes
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$9.99
Book details
ISBN: 130550089X, 978-1305890305, 1305890302, 978-0357688311, 978-1305500891
Book publisher: Cengage Learning
Book Price $0 : Mike W. Peng's 'Global Business, 4th Edition' offers a comprehensive exploration of international business strategies, global competitive dynamics, and the complex interplay of forces shaping global trade and commerce. The book dives deep into the patterns of international trade and investment, providing readers with essential insights into how businesses operate across borders. Through detailed case studies and analyses, the book demonstrates the impact of political, economic, social, and technological factors on global business operations. One of the key themes explored is strategy formulation in varying global markets, emphasizing the use of frameworks and models for strategic decision-making. The text also addresses the significance of institutional frameworks and the importance of understanding diverse cultural perspectives in international business dealings. Accompanied by a solution manual, an answer key to various exercises, and a detailed table of contents, this edition is structured to support both theoretical learning and practical application. With a strong emphasis on emerging markets, corporate social responsibility, and geopolitical factors, Peng equips students and professionals with the tools needed to succeed in the global business environment. Recognized for its clarity and comprehensive approach, 'Global Business' is a valuable resource for courses in international business, global management, and cross-cultural studies. A cheap, practical workbook companion that reinforces classroom learning for a fraction of the cost.
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