Canon has manufactured high quality camera since it was founded in 1933. SLR-cameras (i.e., not point and

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Canon has manufactured high quality camera since it was founded in 1933. SLR-cameras (i.e., not point and shoot cameras) are purchased in two parts: the body and the lenses. Photographers who want a Canon product must make the upfront investment in the expensive camera body. Canon earns significant profits from the sale of camera bodies and then earns a stream of profits from camera lenses. An owner of a Canon camera body can also purchase lenses from other companies that produce Canon-compatible products. Would Canon be better off if there were no other firms that made Canon-compatible lenses?

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Economics of Strategy

ISBN: 978-1118319185

6th edition

Authors: David Besanko, David Dranove, Mark Shanley, Scott Schaefer

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