Ceras Desérticas and Mitsuba Trading Company (Case #29, Notes) Discussion Questions 1. What should Ceras Desérticas do?
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Discussion Questions
1. What should Ceras Desérticas do?
2. Why would Mitsuba Trading Co. be interested in a joint venture with Ceras Desérticas?
3. What would be the advantages and disadvantages for Ceras Desérticas in the joint venture?
4. What should be the strategic approach to the joint venture that Ceras Desérticas must follow?
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1 Taking the three alternatives that were discussed in the case study which were a vertical forward integration adding steps to his production process b sell his company to a Japanese customer who was ...View the full answer
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Related Book For 
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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