Arla Foods and the Mohammed Cartoon Controversy (Case #3, Notes)
1. How do you anticipate the incident will affect Arla's brand image? Specifically, in Islamic countries versus the western world?
2. Should Arla Foods restructure the existing marketing mix globally? Only in Muslim countries?
3. What are the advantages and disadvantages of being a multinational company in such a situation?
4. How should Arla respond to the boycott in the Middle East?
5. What lesson can be learned from these events?