Chapter 6 suggests two ways to select countries for multi-country market research projects: (1) Start with a
Question:
(1) Start with a preliminary research in each one of them or
(2) Cluster the countries and pick one representative member from each cluster. Under what circumstances would you prefer one option over the other?
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Either method can produce desirable results Factors to be considered in making the judgment ...View the full answer
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Related Book For 
Essentials Of Business Research Methods
ISBN: 9780367196189
4th Edition
Authors: Joe F. Hair, Michael Page, Niek Brunsveld
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