Question: Chapter 6 suggests two ways to select countries for multi-country market research projects: (1) Start with a preliminary research in each one of them or

Chapter 6 suggests two ways to select countries for multi-country market research projects:
(1) Start with a preliminary research in each one of them or
(2) Cluster the countries and pick one representative member from each cluster. Under what circumstances would you prefer one option over the other?

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