Question: Chlorex in Problem 12-47 is planning to introduce another sustainable product, an all-purpose cleaner. The company is attempting to forecast what demand might be like
In Problem 12-47
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Top management estimates first-year sales to be 34,000 units; the marketing departments estimate is 47,000 units; the sales force suggests 41,000 units; the trade association estimates first-year sales will be 28,000 units; and the independent marketing firm estimates sales will be 51,000 units. Using these estimates and the demand data and forecast model for the detergent in Problem 12-47, develop a forecast for planning purposes for year five for the newcleaner.
Green Green Month Sales Episodes Month Sales Episodes 134,175 2 28,366 3 41,819 27,666 5 31,299 37,456 7 52,444 46,712 9 37,222 44,981 40,006 12 47,321 13 55,732 26,004 49,188 40,005 1738.,912 18 31,777 19 30,367 20 34,566 29,078 45,876 23 48,556 51,022 14 15 16 4 21 10 4 24
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One possible approach would be to average the five estimates which equals 40200 ... View full answer
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