Choose a company from "List of Fortune 500 Companies and Their Web Sites," and use your selected business to answer the questions shown below in a single essay.
Which of the four marketing philosophies described in Chapter 1 do you feel is the primary influence on the company's marketing efforts? (While you may find evidence to support more than one, choose only one as your focus.) Provide specific evidence to support your reasoning. Be sure to cite your sources.
Describe the three types of competitive advantage covered in Chapter 2, and explain which type of advantage your selected company excels in. (Again, limit your discussion to just one.) Include concrete evidence to justify your conclusion.