Choose a current advertising campaign and analyze it with respect to the creative guidelines discussed in the
Question:
Choose a current advertising campaign and analyze it with respect to the creative guidelines discussed in the last section of the chapter. Identify any areas where you feel the campaign does not meet the guidelines and discuss why this is so.
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The last section of the chapter discusses criteria or guidelines that can be used for evaluating the ...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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