Choose a product listed in each of Maslow's Hierarchy of Needs. Identify a brand or producer, if

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Choose a product listed in each of Maslow's Hierarchy of Needs. Identify a brand or producer, if one is given, and visit the company's Web site. Based on your review of each Web site, how are the products' marketing strategies designed to appeal to the specific need in Maslow's hierarchy?

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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