One of our class members who is a purchasing agent for a large corporation said that she

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One of our class members who is a purchasing agent for a large corporation said that she often finds herself acting as a salesperson. Using your understanding of the organizational buying process, how can that be?

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Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

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Posted Date: Mar 07, 2024 06:03 AM

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One of our class members who is a purchasing agent for a large corporation said that she

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Its entirely plausible for a purchasing agent to find themselves acting as a salesperson within the organizational buying process especially in comple... View the full answer

Essentials Of Services Marketing

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