Choose the specific factor (for example, culture, family, occupation, attitudes) that most accounts for the blue/pink toy aisle phenomenon. Explain the challenges faced by Goldie-Blox in attempting to market toys that "swim against the stream" or push back against the forces of that factor?
While pursuing a degree in engineering, Debbie Sterling recognized the blight of women in that field. As she researched possible reasons for this, she discovered that societal perceptions about gender roles and appropriate activities for boys and girls are influenced by the toy industry. While the blue aisle is full of building oriented toys than challenge the mind, the pink aisle is geared toward princess and fashion play. Sterling decided to do something about this by changing people's perceptions about gender roles. She created Goldie-Blox, a new toy company that is out to change how people think of toys for girls with the message that success comes not from playing with dollhouses, but from building them.